[PDF.93kn] Richard Wagner: Self-Promotion and the Making of a Brand
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Richard Wagner: Self-Promotion and the Making of a Brand
Nicholas Vazsonyi
[PDF.uo62] Richard Wagner: Self-Promotion and the Making of a Brand
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| #4154614 in Books | Cambridge University Press | 2012-05-10 | Original language:English | PDF # 1 | 9.69 x.51 x7.44l,.94 | File type: PDF | 236 pages | ||6 of 7 people found the following review helpful.| A UNIQUE AND ENJOYABLE TAKE ON WAGNER'S CAREER|By Bill Brent|Not only is Vazsonyi's book an enjoyable read, as he describes Wagner's behind-the-scenes machinations on behalf of his music career, but you can learn a lot about how hype works.
Vazsonyi backs his book with solid scholarly research while writing in a style that is a pleasure to read. Though the book's app||"It is ... a cracking good read as we learn about Wagner's abilities to turn himself into a 'brand' or to act as his own 'PR agent'. An important book, too, as Vazsonyi foregrounds an aspect of Wagner we hear too little about, re-aligning a great 19th-century
All modern artists have had to market themselves in some way. Richard Wagner may just have done it better than anyone else. In a self-promotional effort that began around 1840 in Paris, and lasted for the remainder of his career, Wagner claimed convincingly that he was the most German composer ever and the true successor of Beethoven. More significantly, he was an opera composer who declared that he was not composing operas. Instead, during the 1850s, he mapped out a new...
You easily download any file type for your device.Richard Wagner: Self-Promotion and the Making of a Brand | Nicholas Vazsonyi. Which are the reasons I like to read books. Great story by a great author.